How it works

From “what changed?” to “here’s what we do.”

Four steps, one thread. Here’s a real-world-style example from start to finish.

Step 1 · Notice

A real change, not noise.

Tillermark learns what normal looks like for your store. When UK orders fall outside that range for three days, it flags it, and only that.

Signals
UK completed orders −7.8%Outside the normal range for 3 daysHigh
EU orders steadyRules out a store-wide problemNormal
Step 2 · Follow

The evidence, in one thread.

It reads the tickets, the carrier data and your team’s notes, then lines them up in time. Other causes are checked and ruled out in plain sight.

Evidence

42 tickets mention customs delays.

Zendesk

Carrier exceptions up 31%.

DHL Express

New UK warehouse live 3 days ago.

Notion
Step 3 · Act

A fix you can approve.

Tillermark drafts the action, prices it, checks it against your policy and routes it to the owner. Approved actions go out in small batches you can pause.

Actions
Action£15 credit + apology email
Customers412 delayed UK orders
Cost, at most£6,180
Approve & send
Step 4 · Remember

Learn what actually worked.

Two weeks later, Tillermark measures the result against similar customers who weren’t included, and files it with the decision.

Memory
Decision14 days later
Credit for delayed UK customersRepeat orders +8.7%
Estimated recovered value+£12,240

Illustrative example with sample data.

Try it on your next Monday.